Published on
Jul 17, 2024
Published on
Jul 17, 2024
Published on
Jul 17, 2024
Published on
Jul 17, 2024
Manager, Marketing Analytics
Manager, Marketing Analytics
Manager, Marketing Analytics
Manager, Marketing Analytics
Full-Time
/
Remote
/
$90,000 - $110,000
Full-Time
/
Remote
/
$90,000 - $110,000
Full-Time
/
Remote
/
$90,000 - $110,000
Full-Time
/
Remote
/
$90,000 - $110,000
About
Therabody
About
Therabody
About
Therabody
About
Therabody
Therabody is the wellness tech pioneer. We invent and develop products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being.
Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.
Therabody is the wellness tech pioneer. We invent and develop products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being.
Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.
Therabody is the wellness tech pioneer. We invent and develop products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being.
Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.
Therabody is the wellness tech pioneer. We invent and develop products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being.
Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.
About the role
Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success.
You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.
Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success.
You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.
Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success.
You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.
Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success.
You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.
Responsibilities
Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
Analyze marketing data to provide insights and recommendations for campaign optimization
Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
Analyze marketing data to provide insights and recommendations for campaign optimization
Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
Analyze marketing data to provide insights and recommendations for campaign optimization
Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
Analyze marketing data to provide insights and recommendations for campaign optimization
Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Qualifications
5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
Experience with data platforms such as CDPs and DMPs is strongly preferred
Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
Extensive experience with website tagging, digital analytics tools and data reporting
Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
Able to partner well with a cross-functional teams and present findings in a meaningful way
5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
Experience with data platforms such as CDPs and DMPs is strongly preferred
Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
Extensive experience with website tagging, digital analytics tools and data reporting
Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
Able to partner well with a cross-functional teams and present findings in a meaningful way
5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
Experience with data platforms such as CDPs and DMPs is strongly preferred
Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
Extensive experience with website tagging, digital analytics tools and data reporting
Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
Able to partner well with a cross-functional teams and present findings in a meaningful way
5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
Experience with data platforms such as CDPs and DMPs is strongly preferred
Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
Extensive experience with website tagging, digital analytics tools and data reporting
Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
Able to partner well with a cross-functional teams and present findings in a meaningful way
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