Brand Marketing Director, GTM

Full-Time

Hybrid

$150,000 - $160,000

Full-Time

Hybrid

$150,000 - $160,000

Full-Time

Hybrid

$150,000 - $160,000

Full-Time

Hybrid

$150,000 - $160,000

About

Prose

About

Prose

About

Prose

About

Prose

At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

About the role

Prose is seeking a dynamic and results-driven Brand Marketing Go-to-Market Director to lead the development and execution of innovative marketing strategies across haircare, skincare, and non-custom goods.

The ideal candidate will have a proven track record of leading cross-functional teams, driving GTM initiatives, optimizing digital experiences, and scaling businesses in the beauty industry – while not afraid to roll up their sleeves to make things happen.

Responsibilities

Lead the cross-category integrated marketing planning and go-to-market strategy across haircare, skincare, and non-custom goods, ensuring alignment with brand objectives, target audience, and market trends.
Partner with the Digital Product team to redefine the digital experience across Prose.com to reflect key brand pillars, messaging and claims, to maximize conversion, and drive lift in key brand attributes.
Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class launches that drive awareness and conversion
Lead skincare acceleration across all consumer touchpoints, driving growth and market penetration to further scale the business
Develop and implement promotional strategies to unlock acquisition, including gift with purchase and other tactics
Lead the expansion into new markets and retail partners, identifying strategic opportunities for brand growth and partnership development.
Develop and lead the education strategy and network of experts to deliver consumer-facing content across email, ads, site, and social channels, ensuring alignment with brand messaging and positioning.
This role will report into the VP of Brand Marketing and manage a team of two direct reports.

Lead the cross-category integrated marketing planning and go-to-market strategy across haircare, skincare, and non-custom goods, ensuring alignment with brand objectives, target audience, and market trends.
Partner with the Digital Product team to redefine the digital experience across Prose.com to reflect key brand pillars, messaging and claims, to maximize conversion, and drive lift in key brand attributes.
Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class launches that drive awareness and conversion
Lead skincare acceleration across all consumer touchpoints, driving growth and market penetration to further scale the business
Develop and implement promotional strategies to unlock acquisition, including gift with purchase and other tactics
Lead the expansion into new markets and retail partners, identifying strategic opportunities for brand growth and partnership development.
Develop and lead the education strategy and network of experts to deliver consumer-facing content across email, ads, site, and social channels, ensuring alignment with brand messaging and positioning.
This role will report into the VP of Brand Marketing and manage a team of two direct reports.

Lead the cross-category integrated marketing planning and go-to-market strategy across haircare, skincare, and non-custom goods, ensuring alignment with brand objectives, target audience, and market trends.
Partner with the Digital Product team to redefine the digital experience across Prose.com to reflect key brand pillars, messaging and claims, to maximize conversion, and drive lift in key brand attributes.
Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class launches that drive awareness and conversion
Lead skincare acceleration across all consumer touchpoints, driving growth and market penetration to further scale the business
Develop and implement promotional strategies to unlock acquisition, including gift with purchase and other tactics
Lead the expansion into new markets and retail partners, identifying strategic opportunities for brand growth and partnership development.
Develop and lead the education strategy and network of experts to deliver consumer-facing content across email, ads, site, and social channels, ensuring alignment with brand messaging and positioning.
This role will report into the VP of Brand Marketing and manage a team of two direct reports.

Lead the cross-category integrated marketing planning and go-to-market strategy across haircare, skincare, and non-custom goods, ensuring alignment with brand objectives, target audience, and market trends.
Partner with the Digital Product team to redefine the digital experience across Prose.com to reflect key brand pillars, messaging and claims, to maximize conversion, and drive lift in key brand attributes.
Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class launches that drive awareness and conversion
Lead skincare acceleration across all consumer touchpoints, driving growth and market penetration to further scale the business
Develop and implement promotional strategies to unlock acquisition, including gift with purchase and other tactics
Lead the expansion into new markets and retail partners, identifying strategic opportunities for brand growth and partnership development.
Develop and lead the education strategy and network of experts to deliver consumer-facing content across email, ads, site, and social channels, ensuring alignment with brand messaging and positioning.
This role will report into the VP of Brand Marketing and manage a team of two direct reports.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
8+ years of experience in brand marketing, ecommerce, product marketing, or related roles, with a focus on beauty / CPG.
Proven track record of developing and executing successful cross-category marketing strategies, brand strategy, and digital marketing initiatives.
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize marketing performance.
Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams, as well as managing a team of direct reports
Creative thinker with a passion for beauty and a keen eye for storytelling and aesthetics.
Entrepreneurial mindset with a drive for results and a willingness to roll up sleeves and execute in a fast-paced, startup environment.
Experience working with DTC (Direct-to-Consumer), eCommerce, and/or subscription-based models is a plus.

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
8+ years of experience in brand marketing, ecommerce, product marketing, or related roles, with a focus on beauty / CPG.
Proven track record of developing and executing successful cross-category marketing strategies, brand strategy, and digital marketing initiatives.
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize marketing performance.
Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams, as well as managing a team of direct reports
Creative thinker with a passion for beauty and a keen eye for storytelling and aesthetics.
Entrepreneurial mindset with a drive for results and a willingness to roll up sleeves and execute in a fast-paced, startup environment.
Experience working with DTC (Direct-to-Consumer), eCommerce, and/or subscription-based models is a plus.

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
8+ years of experience in brand marketing, ecommerce, product marketing, or related roles, with a focus on beauty / CPG.
Proven track record of developing and executing successful cross-category marketing strategies, brand strategy, and digital marketing initiatives.
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize marketing performance.
Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams, as well as managing a team of direct reports
Creative thinker with a passion for beauty and a keen eye for storytelling and aesthetics.
Entrepreneurial mindset with a drive for results and a willingness to roll up sleeves and execute in a fast-paced, startup environment.
Experience working with DTC (Direct-to-Consumer), eCommerce, and/or subscription-based models is a plus.

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
8+ years of experience in brand marketing, ecommerce, product marketing, or related roles, with a focus on beauty / CPG.
Proven track record of developing and executing successful cross-category marketing strategies, brand strategy, and digital marketing initiatives.
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize marketing performance.
Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams, as well as managing a team of direct reports
Creative thinker with a passion for beauty and a keen eye for storytelling and aesthetics.
Entrepreneurial mindset with a drive for results and a willingness to roll up sleeves and execute in a fast-paced, startup environment.
Experience working with DTC (Direct-to-Consumer), eCommerce, and/or subscription-based models is a plus.

Benefits

At Prose we value our employees and their well being. As a growing business we aim to stay up to par on the latest perks and benefits for all of our eligible team members. Some of these include but are not limited to: