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Published on

Jul 18, 2024

Published on

Jul 18, 2024

Published on

Jul 18, 2024

Published on

Jul 18, 2024

Manager, Influencer Marketing

Manager, Influencer Marketing

Manager, Influencer Marketing

Manager, Influencer Marketing

Full-Time

/

In-Person

/

$91,600-$114,500

Full-Time

/

In-Person

/

$91,600-$114,500

Full-Time

/

In-Person

/

$91,600-$114,500

Full-Time

/

In-Person

/

$91,600-$114,500

About

Harry's

About

Harry's

About

Harry's

About

Harry's

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.


At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.


At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.


Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.


At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.


At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.


Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.


At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.


At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.


Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.


At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.


At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.


About the role

As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community. You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth.

As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community. You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth.

As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community. You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth.

As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community. You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth.

Responsibilities

  • Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting

  • Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments

  • Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management

  • Engage on influencer content to drive brand awareness and build/retain consumer loyalty

  • Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities 

  • Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization

  • Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy

  • When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting

  • Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives

  • Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations

  • Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

  • Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations

  • Manage external influencer partners – key contact to agencies, tools, etc

  • Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting

  • Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments

  • Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management

  • Engage on influencer content to drive brand awareness and build/retain consumer loyalty

  • Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities 

  • Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization

  • Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy

  • When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting

  • Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives

  • Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations

  • Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

  • Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations

  • Manage external influencer partners – key contact to agencies, tools, etc

  • Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting

  • Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments

  • Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management

  • Engage on influencer content to drive brand awareness and build/retain consumer loyalty

  • Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities 

  • Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization

  • Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy

  • When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting

  • Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives

  • Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations

  • Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

  • Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations

  • Manage external influencer partners – key contact to agencies, tools, etc

  • Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting

  • Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments

  • Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management

  • Engage on influencer content to drive brand awareness and build/retain consumer loyalty

  • Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities 

  • Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization

  • Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy

  • When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting

  • Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives

  • Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations

  • Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

  • Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations

  • Manage external influencer partners – key contact to agencies, tools, etc

Qualifications

  • Bachelor’s Degree or equivalent

  • 5-7 years of experience successfully building, operating, and scaling an influencer marketing function

  • Experience in social media marketing, community management, and communications required

  • Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing

  • Experience using third party influencer marketplace and performance platforms 

  • Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)

  • Responsible for casting and managing large scale influencer programs 

  • Bachelor’s Degree or equivalent

  • 5-7 years of experience successfully building, operating, and scaling an influencer marketing function

  • Experience in social media marketing, community management, and communications required

  • Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing

  • Experience using third party influencer marketplace and performance platforms 

  • Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)

  • Responsible for casting and managing large scale influencer programs 

  • Bachelor’s Degree or equivalent

  • 5-7 years of experience successfully building, operating, and scaling an influencer marketing function

  • Experience in social media marketing, community management, and communications required

  • Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing

  • Experience using third party influencer marketplace and performance platforms 

  • Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)

  • Responsible for casting and managing large scale influencer programs 

  • Bachelor’s Degree or equivalent

  • 5-7 years of experience successfully building, operating, and scaling an influencer marketing function

  • Experience in social media marketing, community management, and communications required

  • Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing

  • Experience using third party influencer marketplace and performance platforms 

  • Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)

  • Responsible for casting and managing large scale influencer programs 

Benefits

  • Medical, dental, and vision coverage

  • 401k match

  • Equity in Harry’s 

  • Flexible time off and working hours

  • Wellness and L&D stipends

  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 

  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave

  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

  • Free products from all of our brands

  • Medical, dental, and vision coverage

  • 401k match

  • Equity in Harry’s 

  • Flexible time off and working hours

  • Wellness and L&D stipends

  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 

  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave

  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

  • Free products from all of our brands

  • Medical, dental, and vision coverage

  • 401k match

  • Equity in Harry’s 

  • Flexible time off and working hours

  • Wellness and L&D stipends

  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 

  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave

  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

  • Free products from all of our brands

  • Medical, dental, and vision coverage

  • 401k match

  • Equity in Harry’s 

  • Flexible time off and working hours

  • Wellness and L&D stipends

  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 

  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave

  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

  • Free products from all of our brands